Pinkswag Privacy Policy
Make Chaos Limited (trading as Pinkswag)
Registered in England and Wales
Registered Office: Unit 7, Victoria Enterprise Estate, Victoria Avenue, Peacehaven, BN10 8HJ, United Kingdom
Website: www.pinkswag.com
Email: privacy@pinkswag.com
Last updated: 6 October 2026
1. Introduction
This Privacy Policy explains how Make Chaos Limited (“we”, “us”, “our”, “Pinkswag”) collects, uses, stores and protects your personal data when you visit our website, make a purchase, or otherwise interact with us.
We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR), where applicable.
By using our Website, you acknowledge that you have read and understood this Privacy Policy.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Information You Provide Directly
- Name
- Billing and shipping address
- Email address
- Telephone number
- Order details
- Account login information
- Communications you send to us
Payment Information
Payments are processed securely via third-party providers (such as Shopify Payments, Stripe or PayPal). We do not store full card details.
Automatically Collected Information
When you use our Website, we may collect:
- IP address
- Device type
- Browser type
- Operating system
- Website usage data
- Cookies and tracking data
Marketing & Preferences
- Email subscription preferences
- Purchase history
- Whether you open our emails and which links you click
- Pages and products you view on our Website and items you add to your basket. We link this to your email address only if you are subscribed to our emails or have ordered from us.
Personalised Orders
- Designs, photos, logos and notes you upload for a personalised product, and your messages with us about your proof.
3. How We Use Your Personal Data
We process your data for the following lawful purposes:
Contractual Necessity
- To process and fulfil orders
- To deliver goods
- To provide customer support
- To manage returns and refunds
Legitimate Interests
- Fraud prevention and detection
- Chargeback prevention
- Business analytics and improvement
- Website optimisation
- Enforcing our Terms & Conditions
- Producing personalised products from the artwork you send us, and sending you a proof to approve before we print
Legal Obligations
- Tax compliance
- Accounting records
- Responding to lawful requests
Consent
- Sending marketing emails (where required by law) from Make Chaos Limited companies including Pinkswag, including reminders about items left in your basket or checkout, reminders about products you viewed, and emails after a purchase
- Non-essential cookies
You may withdraw consent at any time.
4. Marketing Communications
If you opt in to receive marketing, we may send you emails about:
- New products
- Collaborations
- Limited drops
- Promotions
- Events
- Reminders about items you left in your basket or checkout, or products you looked at
You can unsubscribe at any time using the link in our emails.
If you haven’t opened or clicked any of our emails or ordered from us for 9 months, we’ll send you one email asking whether you want to stay subscribed. If you don’t respond, we’ll stop sending you marketing emails.
We do not sell your personal data to third parties.
5. Sharing Your Information
We may share your personal data with trusted third parties where necessary, including:
- Shopify (online shop and website hosting)
- Supabase and Vercel (hosting of our order and customer management system)
- Postmark (email delivery, including order, artwork and marketing emails)
- Payment processors (such as Shopify Payments, Stripe and PayPal)
- Couriers and fulfilment providers (such as Royal Mail)
- Judge.me (product reviews)
- Accountants and professional advisers
- Fraud prevention services
All third parties are required to process data in accordance with data protection laws.
We may disclose personal data where required by law.
6. International Transfers
Some of our service providers may be located outside the UK or EU.
Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:
- UK International Data Transfer Agreements (IDTA)
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
7. Data Retention
We retain personal data only for as long as necessary for:
- Fulfilling orders
- Legal, tax and accounting requirements
- Resolving disputes
- Fraud prevention
- Order and transaction records: 6 years, in line with UK tax law.
- Marketing data (email activity, pages and products viewed): until you unsubscribe or ask us to delete it. When you unsubscribe we keep your email address on a suppression list, only so that we never email you marketing again.
- Artwork and files uploaded for personalised orders: 2 years after your order, so we can reprint or deal with any issue, then deleted.
8. Your Data Protection Rights
Under UK and EU data protection law, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent
To exercise your rights, email privacy@pinkswag.com.
We may request proof of identity before processing requests. We reserve the right to refuse manifestly unfounded or excessive requests.
9. Security
We implement appropriate technical and organisational measures to protect your data.
However, no internet transmission is 100% secure. You provide information at your own risk.
10. Cookies
We use cookies and similar technologies to:
- Enable website functionality
- Analyse traffic
- Improve user experience
- Deliver targeted advertising
You can manage cookie preferences via your browser settings.
For full details, please see our Cookie Policy.
11. Third-Party Links
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices of external websites.
12. Children’s Data
Our Website is not intended for children under 13.
We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it.
13. Complaints
If you are unhappy with how we handle your data, you may contact us. You also have the right to lodge a complaint with:
UK Information Commissioner’s Office (ICO)
www.ico.org.uk
If you are located in the EU, you may contact your local supervisory authority.
14. Changes to This Policy
We reserve the right to amend this Privacy Policy at any time.
The version in force at the time of data collection will apply.