Pinkswag Privacy Policy

Make Chaos Limited (trading as Pinkswag)
Registered in England and Wales
Registered Office: Unit 7, Victoria Enterprise Estate, Victoria Avenue, Peacehaven, BN10 8HJ, United Kingdom
Website: www.pinkswag.com
Email: hello@pinkswag.com

Last updated: 7 March 2026

1. Introduction

This Privacy Policy explains how Make Chaos Limited (“we”, “us”, “our”, “Pinkswag”) collects, uses, stores and protects your personal data when you visit our website, make a purchase, or otherwise interact with us.

We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR), where applicable.

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

• Name
• Billing and shipping address
• Email address
• Telephone number
• Order details
• Account login information
• Communications you send to us

Payment Information

Payments are processed securely via third-party providers (such as Shopify Payments, Stripe or PayPal). We do not store full card details.

Automatically Collected Information

When you use our Website, we may collect:

• IP address
• Device type
• Browser type
• Operating system
• Website usage data
• Cookies and tracking data

Marketing & Preferences

• Email subscription preferences
• Purchase history
• Interaction with marketing emails

3. How We Use Your Personal Data

We process your data for the following lawful purposes:

Contractual Necessity

• To process and fulfil orders
• To deliver goods
• To provide customer support
• To manage returns and refunds

Legitimate Interests

• Fraud prevention and detection
• Chargeback prevention
• Business analytics and improvement
• Website optimisation
• Enforcing our Terms & Conditions

Legal Obligations

• Tax compliance
• Accounting records
• Responding to lawful requests

Consent

• Sending marketing emails (where required by law) from Make Chaos Limited companies including Pinkswag
• Non-essential cookies

You may withdraw consent at any time.

4. Marketing Communications

If you opt in to receive marketing, we may send you emails about:

• New products
• Collaborations
• Limited drops
• Promotions
• Events

You can unsubscribe at any time using the link in our emails. 

We do not sell your personal data to third parties.

5. Sharing Your Information

We may share your personal data with trusted third parties where necessary, including:

• Shopify (website hosting)
• Payment processors
• Shipping and fulfilment providers
• Email marketing platforms
• Accountants and professional advisers
• Fraud prevention services

All third parties are required to process data in accordance with data protection laws.

We may disclose personal data where required by law.

6. International Transfers

Some of our service providers may be located outside the UK or EU.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements (IDTA)
• Standard Contractual Clauses (SCCs)
• Adequacy decisions

7. Data Retention

We retain personal data only for as long as necessary for:

• Fulfilling orders
• Legal, tax and accounting requirements
• Resolving disputes
• Fraud prevention

Transaction records may be retained for up to 6 years in line with UK tax law.

8. Your Data Protection Rights

Under UK and EU data protection law, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request erasure (“right to be forgotten”)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent

To exercise your rights, email hello@pinkswag.com.

We may request proof of identity before processing requests. We reserve the right to refuse manifestly unfounded or excessive requests.

9. Security

We implement appropriate technical and organisational measures to protect your data.

However, no internet transmission is 100% secure. You provide information at your own risk.

10. Cookies

We use cookies and similar technologies to:

• Enable website functionality
• Analyse traffic
• Improve user experience
• Deliver targeted advertising

You can manage cookie preferences via your browser settings.

For full details, please see our Cookie Policy.

11. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices of external websites.

12. Children’s Data

Our Website is not intended for children under 13.

We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it.

13. Complaints

If you are unhappy with how we handle your data, you may contact us. You also have the right to lodge a complaint with:

UK Information Commissioner’s Office (ICO)
www.ico.org.uk

If you are located in the EU, you may contact your local supervisory authority.

14. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time.

The version in force at the time of data collection will apply.