Charities

Giving back, with purpose

At Pinkswag, we believe merch should do more than look good. It should do good.

From day one, Pinkswag was built to celebrate LGBTQ+ creativity and give back to the communities that inspire everything we do. Through charity collaborations, fundraising collections, donated time and community partnerships, we make sure money, visibility and resources reach the people and causes that need them most.

Protect the Dolls: 100% of profits to Not A Phase
Protect the Dolls: 100% of profits to Not A Phase
  • £75,000+ Raised and given with our partners: donations, charity sales, donated design work, products and time
  • 1,100+ Hours of charity work donated
  • 100% Of profits from selected charity collections, like Protect the Dolls

Our estimate of the money and support we’ve helped get to good causes since 2023. It includes money our partners raised through work we did with them, so not all of it is cash from Pinkswag.

How we help

Three ways we give back

100% profit charity collections
01

100% profit charity collections

For selected charity collaborations, 100% of the profits go straight to the partner organisation.

Each collection is designed with the charity, so funds are raised ethically, transparently and with impact.

Time, skills & visibility
02

Time, skills & visibility

Beyond money, we donate:

  • Design and production support
  • Marketing reach and platform visibility
  • Time for campaigns, awareness weeks and community initiatives
Fundraising & community campaigns
03

Fundraising & community campaigns

We support local and national fundraising through:

  • Limited-edition merch
  • Awareness campaigns
  • Event collaborations
  • Community-led initiatives

All funds raised are clearly communicated, tracked and passed to the agreed cause.

Shop for a cause

Stonewall UK x Pinkswag

Rainbow Laces is Stonewall's campaign to make sport everyone's game. We helped design the new Rainbow Laces, and Stonewall's entire merch store, by donating our time and expertise.

We also manage the store and fulfil every order, packing and shipping it all from our warehouse.

  • Helped design the new Rainbow Laces
  • Designed the whole Stonewall merch store
  • Time and expertise donated
  • We manage the store and fulfil every order
Shop Rainbow Laces ↗

More causes to shop

Charity collabs

Who we work with

Charities we've supported

We're proud to have supported charities across LGBTQ+ causes, health, animal welfare and local communities, through donations, fundraising products and our time.

Transparency & accountability

We believe trust matters, so we're committed to:

  • Clearly stating donation percentages on charity products
  • Passing on funds raised promptly
  • Working with each charity on how its collection is presented
  • Sharing fundraising updates wherever we can

As we grow, we keep improving how we track, report and share our charitable impact.

Why this matters to us

Pinkswag exists because of community: queer communities, creative communities, local communities and chosen families. Giving back is how we:

  • Redistribute resources
  • Support frontline organisations
  • Amplify marginalised voices
  • Use business as a force for good

Impact shouldn't be performative. It should be practical, honest and lasting.

Want to collaborate?

If you're a charity, community organisation or grassroots group and want to work with Pinkswag, we'd love to hear from you.

Email collabs@pinkswag.com