Made to order
Making each piece when it's ordered, in the UK, means no overproduction, less energy and none of the waste of warehousing mass-made stock.
Climate commitment
We don't greenwash
E-commerce, and shipping in particular, has a carbon cost. We take responsibility for ours: we make less waste, remove the carbon our deliveries create and plant trees as we grow.
Live impact
36.2tonnes
of CO₂ removed or avoided
- 1,967trees planted
- 7.0tCO₂ removed
- 37.5m²habitat restored
With Ecologi
Every order
From our printer to your door
Follow the van, or tap a stop to jump to it.
01
Made when you order it
We make to order in the UK, so we only make what's ordered. No piles of unsold stock, less energy and less waste than mass production.
02
Packed without plastic
95% of our packaging comes from recycled materials and is compostable and plastic free.
03
Shipping emissions removed
Each delivery's footprint is worked out from its weight, shipping method and distance. Every order funds 1 kg of verified carbon removal through Ecologi, more than an average delivery puts out, and Pinkswag pays for it on every order.
04
A tree in the ground
For every order, we plant a tree with Ecologi, whose projects put the right trees in the right places, with local communities.
05
At your door, guilt-free
Your merch arrives carbon neutral. Wear it loud and proud.
Milestones
What we've done so far
- £75,000+Raised and given with our partners (cash, charity sales, design work and time)
- 1,100+Hours of charity work donated
- 95%Of our packaging recycled & plastic free
- 8 kgOf rubbish from 2 Brighton beach cleans
Sourced with care
Our tees, hoodies, sweatshirts and vests are Casual Classics blanks, printed in our own warehouse near Brighton. We review suppliers regularly against the ethical and environmental standards we expect.
- 100% organic cotton
- GOTS certified
- From ethically certified production
- REACH compliant
- Printed in the UK
100% renewable energy
We work from a unit powered by 100% renewable electricity, with no gas used on site.
Our team
We fund our whole team too
Through Ecologi's Climate Action Workforce, every month we fund 12 trees, 1.5 tonnes of CO₂ avoided and 1 m² of habitat restored for each member of our team. That's on top of the tree and carbon removal on every order.
- 12 trees a month each
- 1.5 t CO₂ avoided a month each
- 1 m² habitat a month each
Our partners
Who we work with
Ecologi
Reforestation, ecosystem restoration and carbon removal projects worldwide, each one checked by Ecologi so the right trees are planted in the right places and carbon removal meets strict quality rules.
See our impactShopify Planet
Before we moved all our climate funding to Ecologi in October 2026, Shopify Planet removed 2,801 kg of our shipping emissions through carbon removal companies vetted by Carbon Direct. That total stays in our count.
- Direct air capture
- Bio-oil
- Mineralisation
Shop guilt-free
Every order is carbon neutral. Every order plants a tree.