We Are Pinkswag
Pinkswag is a creative merchandise company built to champion self-expression, community, and responsible production. Founded by Jason and Max, Pinkswag exists to create bold, personalised products while delivering positive social and environmental impact through how we operate.
We believe merchandise should do more than look good, it should support people, communities, and the planet.
Our business is built around creativity, inclusivity, and conscious decision-making, with a strong focus on supporting local talent, ethical suppliers, and lower-impact production.
Pinkswag’s purpose is to empower self-expression through personalised products, while supporting local creative communities, prioritising ethical supply chains, and actively reducing our environmental impact.
This purpose guides our strategic decisions, supplier relationships, and operational model. We aim to build a profitable, scalable business that creates value not only for customers, but also for workers, suppliers, local communities, and the environment.
Pinkswag is rooted in its local community.
We actively seek to:
- Work with local suppliers and service providers where possible
- Collaborate with local designers, creatives, and talent
- Keep economic value within the communities where we operate
By sourcing locally and building long-term relationships with small and independent suppliers, we aim to support local employment, skills development, and creative ecosystems rather than extractive or purely transactional supply chains.
Environmental Responsibility & Climate Action
Reducing our environmental impact is a core part of how Pinkswag operates, not an afterthought.
Our approach focuses on prevention first producing only what is needed, while taking responsibility for unavoidable emissions.
Find our moreplanting one tree for every order placed, supporting global reforestation efforts
offsetting emissions associated with shipping, helping to mitigate our carbon footprint
operating from facilities powered by 100% renewable (green) energy, with no on-site gas use
using a print-on-demand production model to minimise waste and avoid overproduction
We're proud to partner with Ecologi.
We support responsible reforestation, ecosystem restoration, and carbon removal projects worldwide. Every project is rigorously vetted by Ecologi to ensure the right trees are planted in the right places, with local communities, and that carbon removal meets strict quality criteria.
Responsible Products & Ethical Supply Chain
Where applicable:
- Garments are made using 100% organic cotton
- Products are sourced from ethical, audited factories that meet recognised labour standards
- Suppliers are selected based on quality, ethics, and transparency, not just cost
We continuously review our supply chain to improve materials, production methods, and working conditions as our business grows
From statement fans and apparel to accessories and custom merchandise, Pinkswag’s products are designed to celebrate individuality, identity, and creativity. Each item is made to order and crafted to reflect the person or community it represents.
Whether for individuals, brands, or events, our products are designed to combine bold design with responsible production.
Looking ahead
Pinkswag is committed to continuous improvement.
As we grow, we aim to:
- deepen relationships with local suppliers and creatives
- further reduce our environmental footprint
increase transparency across our supply chain - embed impact considerations into long-term strategy
To The Future
We believe business can be a force for good and we are building Pinkswag with that responsibility in mind.
All the best,
Jason & Max
Founders
Director Approval
This purpose statement has been approved by the directors of Pinkswag Limited.
18-12-2025