Self-expression
From statement fans and apparel to accessories and custom merch, everything we make celebrates individuality, identity and creativity.
About us
We are Pinkswag
Pinkswag is a creative merch company built to champion self-expression, community and responsible production. Founded by Jason and Max, we make bold, personalised products and official merch with the talent, and we do it in a way that's good for people and the planet.
More than merch
We believe merch should do more than look good. It should support people, communities and the planet.
What we stand for
Our purpose
To empower self-expression through personalised products, while supporting local creative communities, putting ethical supply chains first and actively reducing our environmental impact.
Local community & talent
We work with local suppliers, designers and creatives wherever we can, and build long-term relationships that keep value in the communities we're part of.
Responsible production
We make to order, take responsibility for our emissions and choose suppliers on quality, ethics and transparency, not just cost.
Made with the talent
Official merch, made together
We make official merch with Drag Race queens from around the world, and with performers, artists, brands and charities. Every collection is designed with the talent.
Meet the team
The people behind the merch
-
Jason
Founder -
Max
Founder -
Paloma
Social Media -
Marina
Production Assistant -
Adam
Marketing -
Seth
Designer -
Roberta
Illustrator
Climate action
Not an afterthought
Prevention first: we only make what's needed, and take responsibility for the emissions we can't avoid.
- Tree plantingA tree planted for every order, through Ecologi.
- Carbon-neutral shippingDelivery emissions removed on every order.
- 100% renewable energyGreen electricity and no gas used on site.
- No overproductionPrinted on demand, so nothing goes to waste.
How we make it
Responsible products, ethical supply
- Suppliers chosen on quality, ethics and transparency, not just cost
- Products from ethical, audited factories that meet recognised labour standards
- Garments in 100% organic, GOTS-certified cotton
- Made to order for you, for individuals, brands and events
- We keep reviewing materials, methods and working conditions as we grow
Looking ahead
Always getting better
- Made to order, so nothing is overproduced
- Official merch made with the talent
- Carbon-neutral shipping and trees with every order
- Local suppliers and creatives wherever we can
- Deeper relationships with local suppliers and creatives
- An even smaller environmental footprint
- More transparency across our supply chain
- Impact built into every long-term decision
To the future
We believe business can be a force for good, and we're building Pinkswag with that responsibility in mind.
All the best,
This purpose statement has been approved by the directors of Make Chaos Limited, trading as Pinkswag. 18 December 2025.