Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds.

When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he’s determined to have their head examined to find out why.

“Beastly” movie star Alex Pettyfer was spotted out in LA sporting a Nike NSW varsity cardigan sweater and wearing a pair of Nike Blazer sneakers. This Nike NSW varsity themed cardigan features a thick stripe at the arm, NSW branding logo, with a zip and button closure. See pics below Alex Pettyfer in Nike NSW

Range Rover Evoque – Last night we were part of the official Range Rover Evoque launch in Germany. Taking place at temporary high-cuisine restaurant Pret-a-Diner the location was the perfect spot to launch this super beautiful car with our friends and some selected guests. Good food, good wine, good music, good music… what more could