French sportswear label Lacoste is launching a new line exclusively in Japan called Lacoste L!VE and to celebrate the beginning of this project they’ve created a fun video which highlights the mood of the label. With break dancers, skateboarders and BMX riders all performing in front of a projection that flashes bright graphics featuring the Lacoste L!VE logo, the video shows that this new product range is clearly suited for a younger, more street wear oriented audience.